Le Style Parisien. Numbers 1 (July 1915) through 7 (February 1916) (all published; lacking 8 pp. text). Paris (Librairie Centrale des Beaux-Arts) 1915-1916. 
It may not have been the most avant-garde publication of its time, but Le Style Parisien served as an important bridge between the emerging capitals of European fashion — chiefly Paris — and consumers in New York and London. Edited by the legendary Lucien Vogel (who was simultaneously hard at work on his other magazine, Gazette du Bon Ton, for a more elite readership) the over-sized tabloid packaged haute couture for upper-middle class audiences hungry for continental sophistication.
Couture fashion itself was something new, emerging during the middle of the previous century with early designers including the House of Worth, Poiret, and others. The magazines helped spur demand for their clothes, and transmit the emerging aesthetic far and wide. Le Style Parisien sought to make it clear that the French would dictate the rules of the game.
While fashion photography was still very much in its infancy, Vogel employed skilled artists to produced lavish pochoir plates illustrating the seasonal styles.
Vogel’s magazine was full service. Since the locus of fashion was still at a place of transition between the dress maker’s shop and the couturier, Le Style Parisien regularly featured spotlights on new patterns and fabrics.
And in a tradition that proudly lives on in today’s fashion magazines, it also offered abundant styling tips…
As previously noted, the conventions of fashion photography had yet to mature. Compared to the elegant illustrations, the photos appear flat and somewhat clumsy.
‘And what would you like on your head this spring, madame—might I suggest a crown of bird wings?’
Occasionally, the magazine also featured children’s clothing.
Published in the United States by Condé Nast, Le Style Parisien is remarkable for the extent to which it demonstrates how early the conventions of fashion publishing were set.
Add in a front-of-the-book section on cosmetics and a few wellness tips and it would hold up fairly well against many of today’s glossies…
FAB Item I.D. # 45884